Digital Goblin by Kevin Rogers | CMO · Paid Social Specialist

// Signal

the signal cuts through static like a blade through neon fog ◆ every pixel placed with intention, every dollar placed with precision ◆ attention is the only currency that matters now ◆ be the brand they're benchmarking against — not the one doing the benchmarking ◆ the signal cuts through static like a blade through neon fog ◆ every pixel placed with intention, every dollar placed with precision ◆ attention is the only currency that matters now ◆ be the brand they're benchmarking against — not the one doing the benchmarking

// 01 — About

I've spent 15 years at the intersection of paid media, creative strategy, and performance marketing — growing e-commerce, B2B, brick-and-mortar, and political brands across every major platform.

CMO by title. Obsessive operator by nature. I've managed $300M+ in ad spend across Meta, Google, TikTok, and Amazon — building the strategy, running the media, directing the creative, and automating the stacks that make it all compound.

Meta Ads TikTok Ads Google Ads Creative Direction Media Buying Shopify Dev Photography Copywriting AI Tooling Email / Klaviyo Brand Strategy Analytics / GA4 Prompt Engineering UGC Direction Automation CRO

15+

Years in Digital

Active Clients

$300M+

Ad Spend Managed

360°

Service Scope

// 02 — Skills

WHAT I
BUILD

001

MEDIA BUYING

Meta, TikTok, Google, Pinterest, Amazon. Full-funnel strategy from cold to conversion. $300M+ managed. ROAS-obsessed, creative-first methodology.

002

WEB DEV

Shopify storefronts, custom sections, Liquid, JavaScript, CSS. I code what I design and design what I code.

003

CREATIVE DIR

Concepting, briefs, UGC direction, ad creative. The whole visual stack from brief to publish — including graphic design, animation, and video editing.

004

PHOTOGRAPHY

Product, lifestyle, editorial. Camera to post-production. Shoots that perform as ads, not just art.

005

AI TOOLING

Workflow automation, prompt engineering, custom AI agents, artifact creation. AI as leverage — integrated across every layer of the marketing stack.

006

COPYWRITING

Ad copy, email sequences, landing pages, brand voice. Words that convert and stories that stick — across D2C, B2B, CPG, health, apparel, and more.

// 03 — Experience

THE
JOURNEY

Apr 2025 — Present

CHIEF MARKETING OFFICER

Evestar · Miami-Fort Lauderdale, FL · Hybrid

Primary strategic partner for a portfolio of top-tier D2C brands. Orchestrating marketing strategy across Meta, Google, TikTok Shop, and Amazon — extending beyond media into pricing, inventory, and competitive analysis. Managing 7–10 brands simultaneously while leading cross-functional teams and integrating AI agents to boost productivity and scale. Client roster: HeatTrak Mats, MODA Milan Eyewear, Cheeky Bonsai, Mia Belle, TryMortals, Xtrailux, LumiCharge, Golf Carts USA, SENS Coffee, Edge Ice Scraper.

Nov 2022 — Nov 2024

ASSOCIATE DIRECTOR, PAID SOCIAL

ATTN Agency · San Diego, CA · Remote

Designed, launched, and managed high-spending paid social campaigns across Meta, TikTok, Pinterest, and more. Creative-first ad buyer who collaborated with design teams to develop ad content that captured attention and drove conversions. Built deep relationships with D2C e-commerce clients and acted as the primary agency touchpoint for legacy accounts — staying ahead of emerging platforms, formats, and updates.

Jun 2020 — Aug 2025

OWNER & MARKETING DIRECTOR

The Marketing Goblins · Davie, FL · Remote

Owner-operator managing omni-channel marketing for a diverse client roster: creative direction, branding, graphic design, animation, web design and management, CRO, paid media (SEM, Paid Social, Display, Programmatic), email, SMS retention, organic social, content creation, and UGC/influencer direction. Collaborations with CortX Sports Performance, Kinetic Sports Performance App, The Aquarium Show USA, Market America, Heart Health, and United Community Bank among others.

Feb 2019 — Nov 2022

SR. PAID SOCIAL ADS MANAGER

Lamark Media → Code3 · South Florida

Planned and executed paid social campaigns across Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. Progressed from Paid Ads Manager at Lamark Media to Sr. Social Media Paid Ads Strategist at Code3, leading client strategy for major brands. Client rosters across both: William Murray Golf, RECON Truck Lighting, SteelFit, Rule One Proteins, IMG Academy, Heineken, Dos XX, Fandango, Vudu, Rodan and Fields, and Pro-Flowers.

Jan 2016 — Feb 2019

SOCIAL MEDIA PAID ADS MANAGER

Sociallybuzz · Weston, FL

Maintained oversight on all aspects of paid social and digital efforts across a roster of franchise and local brands. Developed agency media plans and ideas, responsible for overall media objectives and budget strategies. Won the 2016 Buzz Award — Employee of the Year. Client roster: Bar-B-Clean, Planet Beach, HOTWORX, CREAM, Ballard Brands, PJ's Coffee.

// 06 — Artifacts & AI Lab

THE
TOOLKIT

Prompts, tools, frameworks, and templates I've built and use every day. Free to use. Built for marketers, operators, and founders who move fast and think in systems.

Prompt System

META AD COPY ENGINE

A full prompt system for generating TOF, MOF, and BOF Meta ad copy — with brand voice injection, character count targeting, and hook variants. Works with Claude or ChatGPT. Tested on 6-figure budgets.

// Ad Copy · Meta · Prompt · Updated Mar 2026

Live Tool

SCALE CALC

Budget scaling model. Input your ROAS, CAC, and AOV — get a scaling roadmap.

// Finance · Media Buying · Interactive

Framework

BRAND VOICE BUILDER

A 5-step framework to define, document, and lock in your brand voice before a single word is written.

// Strategy · Copywriting · PDF

Template

UGC BRIEF TEMPLATE

The exact brief format I send to UGC creators. Covers hook direction, key claims, dos/don'ts, and shot list.

// Creative · UGC · Notion / Doc

Prompt

EMAIL SEQUENCE BUILDER

5-email welcome sequence prompt. Drop in your brand context and get a full sequence in one shot.

// Email · Klaviyo · Prompt

Framework

META AUDIT FRAMEWORK

A structured audit checklist for Meta ad accounts. Diagnose what's wrong, prioritize fixes, execute.

// Media Buying · Meta · Checklist

Template

SHOPIFY LAUNCH CHECKLIST

60-point pre-launch checklist for Shopify stores. From pixel setup to speed optimization.

// Shopify · Dev · Checklist

Prompt System

LINKEDIN CONTENT ENGINE

A repeatable prompt system for generating LinkedIn posts that feel human, position you as an authority, and actually get engagement.

// Social · Content · Prompt · New

// IMAGE HOSTING NOTE

To add real images to artifacts and this site: use Cloudinary (free up to 25GB — upload images, get a permanent CDN URL, drop it into any img src=""). For site hosting: deploy this HTML file on Netlify (free — drag and drop, get a live URL in 60 seconds). For premium: Framer or Webflow (~$16–25/mo) add CMS so you can update artifacts without touching code.

// 07 — Services & Pricing

HOW WE
WORK

À LA CARTE

// Mix & match any service

// Paid Media

Meta Ads Managementfrom $800/mo

Google Ads Managementfrom $600/mo

TikTok Ads Managementfrom $500/mo

Ad Account Audit$750 one-time

Campaign Setup & Launch$500 one-time

// Creative & Content

Creative Direction$75/hr

UGC Direction & Briefingfrom $400/mo

Product Photography (1 day)from $800

Copywriting (Project)from $300

Social Media Managementfrom $500/mo

// Web, Tech & Strategy

Shopify Development$150/hr

Shopify Store Buildfrom $3,500

AI Tool Setup & Integrationfrom $750

Analytics & GA4 Setupfrom $500

Email Marketing (Klaviyo)from $400/mo

Brand Strategyfrom $2,500

MONTHLY PACKAGES

// Everything included, nothing hidden

Tier 01

IGNITE

$997/mo

For small businesses ready to get their first real digital foothold.

Start Here

Tier 02

BUILD

$2,500/mo

For growing brands with budget to spend and results to prove.

Let's Build

★ Most Popular

Tier 03

SCALE

$4,500/mo

For brands ready to go full-stack — ads, creative, email, dev, and AI.

Let's Scale

Tier 04

COMMAND

$8,000/mo

For ambitious brands that need a fractional CMO with full execution muscle.

Take Command

Tier 05

EMPIRE

Custom

For brands building something iconic. Full white-glove, fully custom.

Let's Talk

Included	IGNITE	BUILD	SCALE ★	COMMAND	EMPIRE
// Paid Media
Meta Ads Management	✓	✓	✓	✓	✓
Google Ads Management	—	✓	✓	✓	✓
TikTok Ads Management	—	—	✓	✓	✓
// Creative & Content
Creative Assets / Month	2 static	4 assets	8 assets	Unlimited	Unlimited
UGC Direction & Briefing	—	✓	✓	✓	✓
Photography	—	—	1 shoot / qtr	1 shoot / mo	Custom
Email Marketing (Klaviyo)	—	✓	✓	✓	✓
// Web & Tech
Shopify Development	—	—	✓	✓	✓
AI Tool Setup & Automation	—	—	✓	✓	✓
Analytics & GA4	—	✓	✓	✓	✓
// Strategy & Access
Brand Strategy	—	—	—	✓	✓
Fractional CMO Services	—	—	—	✓	✓
Monthly Strategy Calls	1 / mo	2 / mo	Weekly	Weekly	On Demand
Dedicated Slack Channel	—	—	✓	✓	✓
Response Time	48 hrs	24 hrs	Same day	Priority	24 / 7

// All packages require a 3-month minimum commitment. Prices shown are starting rates — contact for a custom quote based on your ad spend and scope.

// 08 — Live Tools

AI-POWERED
TOOLKIT

Live

⚡

AD COPY GEN

Meta ad copy engine. TOF/MOF/BOF with brand voice, character counts, hooks — powered by Claude.

Live

📐

SCALE CALC

Budget scaling models, ROAS targets, CAC benchmarks. Built for ecom operators who live in spreadsheets.

Soon

🧠

BRIEF BUILDER

Creative brief generator for UGC creators and production teams. Fill in your brand — get a production-ready brief.

Soon

📊

AUDIT TOOL

Meta ad account audit framework. Diagnose what's bleeding, prioritize what moves the needle, execute.